CatMan 2.0™ Introduction: What’s Changed? Select Option:Master’s Course, Individual $69 Shopper Marketing: Applying a New

Shopper Marketing: Applying a New Tactic Into Category Management

by assigning strategies to each category

This course gives participants the skills to enable effective collaboration between partners

case study workbook

seasonality and competition

CatMan 2.0™ Introduction: What’s Changed? Select Option:Master’s Course, Individual $69 Shopper Marketing: Applying a NewThe category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni Channel. Learners find out what the most important changes to the category management process are, why each of these changes was made, and the implications of these changes on their work. More importantly, they consider what they need to do differently to navigate the category