Alchemic Silver Shampoo - 250ml Light Hold A richer-texture sibling to the

A richer-texture sibling to the Ideal Complex Eye Gel — strengthens

ask your stylist how to work it into your routine

and it makes a lovely little gift

This is my go-to shampoo for clients with fine or limp hair that just won’t hold body

while the formula adds elasticity and hydration and protects the strand as you wash

Alchemic Silver Shampoo - 250ml Light Hold A richer-texture sibling to theThis is the purple shampoo I lean on for platinum, silver, and cool blonde clients. It deposits a violet tone that neutralizes the brassy yellow that creeps back in between appointments, so your blonde stays bright, clean, and cool instead of going warm and dull. Use it in place of your regular shampoo once or twice a week lather, leave it on a few minutes for more toning or rinse sooner for less, then follow with conditioner. Its essential for