Joico Moisture Recovery Shampoo Blonde extending the life of your

extending the life of your color

brass-neutralizing cleanser

but it also helps maintain long-lasting curls

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SORBIC ACID

Joico Moisture Recovery Shampoo Blonde extending the life of yourYou know what its like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what thats like, too and it will literally lap up the hydration that the Moisture Recovery Shampoo pours into each and every strand. This rich, luxurious formula actually restores smoothness and elasticity to hair thats lost its mojo. Perfect choice for: Dry to extremely dry strands that are panting for a rescue.