Marketers didn’t invent storytelling
Kim Cameron and Marc Lavine explain how this amazing feat was accomplished and how other organizations can apply the same methods to achieve breakthrough levels of performance
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Neuro-Linguistic Programming For Dummies Priscilla Shirer Marketers didn’t invent storytellingLearn how to apply NLP to fine tune life skills, build rapport, enhance communication, and become more persuasiveOne of the most exciting psychological techniques in use today, neuro linguistic programming helps you model yourself on those or, more accurately, the thought processes of those who are stellar in their fields. Rooted in behavioral psychology of the 1970s, the concepts of NLP are now common to such diverse areas as business, education,