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Services Marketing : International Edition Condition:Very Good Wang writes about his multicultural

SKU 86702813958
4.3
USD10.90 USD44.90

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Size: 4
Description

Wang writes about his multicultural upbringing and life under British rule

This book is filled with vignettes

In the real world

She made a desperate bargain with a mysterious criminal

Publication Date: September 29

Services Marketing : International Edition Condition:Very Good Wang writes about his multiculturalSignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up to date readings

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