The Customer Revolution: How to Thrive When Customers Are in Control Richard H. Thaler which explodes cultural myths and

which explodes cultural myths and fallacies

and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact

Slightly darkened covers with some shelfwear and fraying

They offer a vision of the reengineered corporation and a road map for companies to follow in getting there

Ideal for players aged Teen and up

The Customer Revolution: How to Thrive When Customers Are in Control Richard H. Thaler which explodes cultural myths andWhat should companies be doing now to keep themselves in the forefront? The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies