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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Audie Award for Audio Drama (2011) The Conference of the Birds

SKU 63303395910
4.9
USD11.90 USD56.90

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The Conference of the Birds transforms deep belief into magnificent poetry

of the intense relationship between the gypsy foundling Heathcliff and Catherine Earnshaw

the ideological and the cultural

Rose George joins the crew of a container ship to chart the murky waters of international shipping

It is a celebration of love in all its forms

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Audie Award for Audio Drama (2011) The Conference of the BirdsWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the

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