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Also included is an exclusive vintage are gallery featuring actual vintage drawings
he could end up marked "D"—for dead
Key features Clear coverage of the core topics in forensic science A guest chapteron the rapidly-developing technique of DNA profiling Case studies appear throughout
part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world
as one of the few people of colour in South Yorkshire
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Condition:Well Read Also included is an exclusiveStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
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