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the land of electricity
he enlists his college sweetheart
as Buford apprentices at Lyon’s best boulangerie
Collects Batman #608-619
Seuss’s The Cat in the Hat
Permission Marketing Sunday Independent Newcomer of the Year (2014) the land of electricityWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing
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