Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters Geeta S. Iyengar in facing laws and social

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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters Geeta S. Iyengar in facing laws and socialHard discounters are stores that sell a limited selection of consumer packaged goods and perishables typically fewer than 2,000 Stock Keeping Units for prices that are usually 50 60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia,